Newsletter, crowdfunding and events guides available from relaunched Local News Lab

The Democracy Fund relaunched the Local News Lab initiative today and released three useful best-practice guides for local newsrooms.

The guides, written by Josh Stearns, cover how to write and market effective newsletters, how to build meaningful crowdfunding campaigns, and how to create events that produce revenue and reader engagement.

The Local News Lab was originally launched by the Geraldine R. Dodge Foundation as part of its work building the capacity of the local news ecosystem in New Jersey, which was funded in part by the John S. and James L. Knight Foundation. (Full disclosure: The Dodge Foundation, the Knight Foundation and the Democracy Fund are all funders of the Center for Cooperative Media.)

Now that it’s based at the Democracy Fund, the Local News Lab will expand its focus nationwide. According to its new About Us page, the Lab will “highlight and report on experiments in local news, mull over challenges, and share the models and materials that practitioners and communities will find useful.”


About the Center for Cooperative Media: The Center is a grant-funded program of the School of Communication and Media at Montclair State University. The Center is supported with funding from the John S. and James L. Knight Foundation, the Geraldine R. Dodge Foundation and Democracy Fund. Its mission is to grow and strengthen local journalism, and in doing so serve New Jersey residents. For more information, visit

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